GLOBAL SMURFS™ DAY RETURNS JUNE 22
Celebrate
the Birthday of Peyo, the Creator of the Smurfs,
with Smurfy Events Around the World
CULVER CITY,
Calif., June 10, 2013 – On Saturday,
June 22, 2013, in celebration of the birthday of Peyo, the
creator of the Smurfs (born June 25, 1928), Columbia Pictures and Sony Pictures
Animation will once again coordinate events all over the world as part of
Global Smurfs Day, a worldwide event in anticipation of the release of The
Smurfs™ 2, in theaters in the Philippines August 7, it was announced today by
Marc Weinstock, president, Worldwide Marketing for Sony Pictures.
This will be
the second celebration of Global Smurfs Day in what is quickly becoming a
tradition. In 2011, the round-the-world events included painting one of the
famous White Towns of Andalusia blue and setting a new record for Largest
Gathering of People Dressed as Smurfs within a 24-hour Period (Multiple
Venues).
This year, the studio has lined up an
equally impressive program of events, highlighted by a worldwide Smurf
Ambassadors initiative, in which over 40 ambassadors from 28 countries will
represent Smurfs fans from around the world with a special day of events
celebrating Peyo’s creation.
The ambassadors – celebrities,
prominent journalists, and contest winners among them – will dress as Smurfs as
they begin their day in Brussels, where Peyo’s daughter Veronique Culliford
will officially appoint them as Smurf representatives of their countries.
The fun-filled (if irreverent) ceremony will take place under the watchful eye
of an important Brussels monument: a Smurf statue unveiled just a year
before.
Freshly charged with their
ambassadorial duties, the group will board a Thalys train and shoot off to
Paris, the locale of the adventures in Columbia Pictures / Sony Pictures
Animation’s The Smurfs 2. With a few surprises in store and a
sightseeing tour of the French capital, the ambassadors will be tasked with a
mission that is the stuff of high diplomacy: to leave a happy trail of blue
smiles in their wake, and herald the arrival of the new film.
The Ambassadors will also be taking
photos and posting them on Instagram and Twitter with the hashtag #GlobalSmurfsDay. The Ambassadors’ photos will
stream to the official Global Smurfs Day microsite at www.GlobalSmurfsDay.net, where users can also virtually check
in to Global Smurfs Day activities and find information about all worldwide
events, official photos, and a sizzle reel.
Festivals and celebrations will be
dedicated to the Smurfs in locations as far and away as the Buenos Aires
Planetarium, Mumbai’s Imagica theme park and Rio de Janeiro’s iconic Sugarloaf
Mountain.
In Australia, Surfers Paradise will
officially become Smurfers Paradise for the day, while Moscow’s famed Gorky
Park and Dublin’s Ha’Penny Bridge will be covered in smurf-blue flowers.
Smurfs will visit children’s hospitals and media centers; invade Warsaw’s Old
City Square; engage in sand sculpture marathons; run Smurfathons around the
world; and kick off a massive sing-along with the group Right Said Fred in
London.
In the Philippines, a small army of
Smurfs has “invaded” the SM Mall of Asia’s steel-framed globe. The globe will
display an LED projection of the Global Smurfs Day logo on the days leading to
the event and on Global Smurfs Day itself.
On June 22 at
the SM Mall of Asia Atrium, families are invited to show up in their Smurfiest
blue attires and participate in fun family activities which include “Meet and
Greet Clumsy,” La-la-la sing-offs, photo booths, face painting, games, and
blue-hued refreshments. Venue will be dressed up, and will include Sony Bravia
screens set-up to show trailers and clips of The Smurfs 2.
Commenting on
the announcement, Weinstock said, “We’re thrilled that we can continue the
tradition we started on the first film with an all-new Global Smurfs Day
celebration. This is a great way to honor Peyo’s birthday and his legacy,
by bringing the world together across generations for a day of fun and
festivities.”
The film is directed by Raja Gosnell
and produced by Jordan Kerner. The screenplay is by J. David Stem &
David N. Weiss and Jay Scherick & David Ronn and Karey Kirkpatrick with a
story by J. David Stem & David N. Weiss & Jay Scherick & David
Ronn, Based on the Characters and Works of Peyo.
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