Transformers: Age Of Extinction launch at SM MOA Atrium

Few blog posts ago, I announced that the movies Noah and Transformers: Age Of Extinction are given a go-signal to be shown in Philippine cinemas. Last Friday, SM Cinemas welcomes the return of Transformers with an almost-up-to-scale display of the ultimate wildcard Grimlock, leader of the Dinobots.

Besides the toy merchandise from HASBRO, SM Malls announces that there will be ongoing gimmicks and promos before the opening day of the movie on June 25. I am also impressed with the background that has the mock billboard with the words "Remember Chicago". Reference to the last Transformers movie, "Dark of The Moon".

In addition of the display, Oreo joins the Transformers trend with their limited edition flavors: Prime Berry Creme with Optimus Prime on the packaging and Action Fruit Creme with Bumblebee on its packaging. I had the opportunity to try out one flavor when I bought a pack a week earlier. Oreo has a something special in store for you when you buy in packs and it is not just the stickers inside.

Also on display, the Camaro mode of Bumblebee used in the second movie. The whole activity area is like a Transformers merchandise expo which includes kids wear and more.

The movie took place years after the catastrophic events of Chicago and the Autobots are in hiding from being hunted down until a struggling inventor discovers Optimus Prime and a new battle is about to begin when they are now stuck in between their hunters: the Decepticons and the U.S. government.

Transformers: Age Of Extinction is distributed by United International Pictures through Columbia Pictures Philippines. For more Transformers 4 updates, follow this blog and like  L.E.N.S. blogs on Facebook. Check out Grimlock at the Atrium.