MARVEL STUDIOS GIVES FILIPINO FANS THE CHANCE TO “BECOME IRON MAN” WITH NEW INTERACTIVE EXPERIENCE

From Saturday April 20^th, Filipino fans will be able to take on the role of legendary comic book and movie hero Tony Stark as he tests the new Mark 42 armor for the final time before active service in the upcoming release of Marvel’s Iron Man 3.

Become Iron Man is an all-new experience from Marvel Studios. Using ground-breaking motion-sensor technology it allows users to assemble and test the new Mark 42 armor, and be immersed in the action of the film.

Held at SM Malls across the country, candidates will be given a unique code before their experience at the testing facility. On arrival, test pilots will be greeted by Stark Industries technicians and guided by Tony Stark’s computerized personal assistant, Jarvis. They will assemble the armor and test the repulsors and flight system.

Adding to the Iron Man experience, fans can also look forward to Gameloft’s showcase of the Iron Man 3 app where gamers can incarnate our superhero, develop and upgrade armors to fight the A.I.M. in addictive, epic battles through intuitive touch controls. Iron Man 3 - The Official Game is free and will be available on iOS and Android from April 25^th, 2013. Additionally, a wide range of Marvel merchandise including apparel, figurines and toys will be available for purchase at the event.

Details

BECOME IRON MAN

April 20-21 - SM Mall of Asia

April 23-24 – SM North EDSA

April 27-28 – SM Megamall

May 2-3 – SM Southmall

May 6-7- SM Fairview

*The Become Iron Man experience is open to the first 100 daily customers who register with a minimum Php 300 single receipt purchase of any Marvel merchandise at the event.